Bloom Collection
Wildflower meadows and painterly garden blooms in a soft frieze pile for joyful modern rooms
The designs
6 designs
Cosmos2 colorwaysA modern design of flowers and leafy plants with the sunny, open feel of a summer garden in full bloom.
Lilia3 colorwaysGraceful flowers repeat across an allover modern pattern, giving a gentle, happy rhythm that suits nurseries and cosy corners.
Bower2 colorwaysA cheerful allover scatter of modern blossoms brings a playful garden feel to any room, from nurseries to sunny living spaces.
AmbrosiaBold, friendly flowers in a fresh modern style give a light, happy garden mood to bedrooms, playrooms and family spaces alike.
Flora2 colorwaysCheerful modern blooms scattered with a playful hand, a soft and easy floral that brings garden charm to kids' rooms and family spaces.
Springtide2 colorwaysAn allover field of fresh, modern flowers in full bloom, lively and light, made for playrooms and bright everyday living.
Bloom brings the garden indoors in full song. Oversized petals, tumbling wildflowers, sweeping leaves and scattered buds spread edge to edge across each rug, drawn with the loose, happy confidence of a sketchbook painting. It is the kind of rug that makes a room feel like the first warm morning of spring.
Six modern floral designs fill the collection, each an allover pattern with no border to frame it in, so the blooms seem to keep growing beyond the edges. Some feel like a sunny cutting garden, others like a meadow glimpsed at dusk, and all of them share the same cheerful, botanical spirit.
Up close, the frieze pile has a twisted, gently nubby texture that softens every brushstroke of color and gives the florals a tactile, hand-drawn quality. Machine made in 100% polypropylene with a low 0.5 inch pile and a clean, fringeless finish, Bloom feels relaxed and easy to live with.
Lay one in a playroom, a child's bedroom, a sunny breakfast nook or a living room that could use a lift. The collection comes in a range of sizes, from a 2x3 accent to a generous 10x14.
- A garden that grows edge to edgeEvery design is an allover floral with no border, so oversized petals, leaves and buds sweep across the whole rug. The effect is immersive and joyful, like stepping into a meadow in full flower.
- Painterly blooms with a modern eyeLoose, sketchbook-style florals and bold botanical shapes give a fresh, contemporary take on the garden rug. Six designs range from sunny cutting-garden bouquets to lush, layered wildflower scenes.
- Soft, textured frieze pileA twisted frieze pile with a gently nubby feel softens each motif and adds a tactile, hand-drawn depth to the pattern, at a low 0.5 inch height.
- Made for rooms full of lifeCheerful, colorful and full of personality, Bloom is a natural fit for kids' rooms, playrooms and family spaces that welcome a little whimsy.
- From cozy corners to big roomsSizes run from a 2x3 accent for a bedside or entry up to a 10x14 that anchors a whole living room, all with a clean, fringeless finish.
Shop the Bloom collection
Pink Bloom Springtide Round Rug
Pink Bloom Springtide Runner Rug
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Load moreFrequently asked questions
What are Bloom rugs made of?
Bloom rugs are machine made in 100% polypropylene.
How thick is the pile?
Bloom has a low frieze pile of 0.5 inches, with a twisted, softly textured feel.
What sizes does the collection come in?
Bloom comes in a range of sizes, from a small 2x3 accent rug up to a large 10x14.
Do Bloom rugs have fringe or a border?
No. The rugs are fringeless with a clean edge, and the floral patterns run allover with no border.
How many designs are in the Bloom collection?
There are six designs, all modern florals and botanicals with an allover garden look.