Table of Contents
Primary Logo
Acceptable
Variations
Alternatives to the standard Rugs.com version.
Beneath Every Moment Campaign
Logos that can be used in promotions, marketing materials, and advertisements.
Approved Typefaces
It is important to keep consistent typography throughout all aspects of the brand.
Primary Typeface
Averta Standard
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Secondary Typeface
Inter Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Museo Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Typography Misuse
For brand consistency, avoid typography mistakes such as the following.
Although the following are approved fonts, do not use these weights because they are too thin or too heavy.
Unapproved fonts or handlettering.
Averta Std. Weights
Averta Std. Extra Thin
Averta Std. Thin
Averta Std. Extra Bold
Averta Std. Black
Inter Pro Weights
Inter Thin
Inter Extra Light
Inter Extra Bold
Inter Black
Museo Slab Weights
Museo Slab 100
Museo Slab 700
Museo Slab 900
Museo Slab 1000
Overview
Primary Palette
These are the primary colors of the logo and will be used most often.
Secondary Palette
These are supporting colors and will be used alongside the primary palette as an extension of design system.
Tertiary Palette
These are to be used sparingly as accent colors for supporting elements as needed.
Primary Palette
Primary Black
Hex: #000000
RGB: 0 | 0 | 0
CMYK: 60 | 40 | 40 | 100
Primary Teal
Hex: #00B2A9
RGB: 0 | 178 | 169
CMYK: 81 | 0 | 39 | 0
Primary Navy
Hex: #023D42
RGB: 2 | 61 | 66
CMYK: 93 | 58 | 59 | 48
Primary Off White
Hex: #F4F4F2
RGB: 244 | 244 | 242
CMYK: 3 | 2 | 3 | 0
Secondary Palette
Secondary Mint
Hex: #8FCBB8
RGB: 143 | 203 | 184
CMYK: 44 | 2 | 33 | 0
Secondary Green
Hex: #0D9B70
RGB: 13 | 155 | 112
CMYK: 82 | 15 | 72 | 2
Secondary Tomato
Hex: #EB664B
RGB: 235 | 102 | 75
CMYK: 3 | 75 | 74 | 0
Secondary Peach
Hex: #FFA792
RGB: 255 | 167 | 146
CMYK: 0 | 42 | 36 | 0
Tertiary Palette
Tertiary Light Blue
Hex: #DDF1F4
RGB: 220 | 243 | 245
CMYK: 12 | 0 | 3 | 0
Tertiary Ivory
Hex: #F7F7F6
RGB: 247 | 247 | 245
CMYK: 2 | 1 | 2 | 0
Tertiary Blush
Hex: #FFE5DF
RGB: 255 | 229 | 223
CMYK: 0 | 11 | 8 | 0
Tertiary Gradient
Gradient Navy
Hex: #0A5F6D
RGB: 10 | 95 | 109
CMYK: 91 | 50 | 46 | 21
Gradient Teal
Hex: #009595
RGB: 0 | 149 | 149
CMYK: 82 | 22 | 44 | 1
Application
WEBSITE
BANNERS
ICONOGRAPHY
PHOTOGRAPHY
Website
Banners
Iconography
ANTI STATIC
ECO-FRIENDLY
HYPO ALLERGENIC
DURABLE
EASY TO CLEAN
Photography
