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Brand · Editorial · Partnership

Beneath
Every
Moment.

A complete press and media resource for brand partners, editors, journalists, and campaign creators.

Lifestyle rug photo
Brand Overview
About Us

America's online destination for area rugs.

Rugs.com is a leading e-commerce retailer offering one of the widest selections of area rugs available online — spanning hundreds of styles, sizes, colors, and constructions to help customers transform any space.

From washable rugs built for busy families to hand-knotted traditional designs and weather-resistant outdoor styles, Rugs.com makes great design accessible, searchable, and delivered to your door.

Category
Home Decor & Lifestyle
Reach
Nationwide (USA)
Model
Direct-to-Consumer E-Commerce
Campaign
Beneath Every Moment™
Living room with rug
4M+
Rugs In Stock
1 Day
Ships In
30 Day
Free Returns

We believe in the quiet power of a well-chosen rug. It anchors a room, softens footsteps, warms a morning, and holds the energy of a household. At Rugs.com, our mission is to make that foundation as easy to find as it is beautiful to live with.

Company Snapshot
Fast Facts

Key figures for press & partners.

Online
Pure-play e-commerce retailer
USA
Nationwide shipping & delivery
HomeDecor
Lifestyle & interior category
1,000s of Styles
Modern · Traditional · Washable · Outdoor
Easy
Frictionless shopping experience
Value
Accessible design for real homes
Brand Story
Our Philosophy
"A rug is more than a finishing touch. It is the foundation for the moments that happen above it."
Mission

Make great rug design accessible, searchable, and delivered to every home in America.

Vision

A world where every room has a rug — and every rug tells the story of the life lived above it.

Promise

Simple shopping, honest prices, and a rug that feels like it was always meant to be there.

Product Highlights
What We Offer

Rugs for real homes
and real life.

Washable Rugs

Easy-care styles made for busy homes, families, and pets. Machine wash and dry — no fuss, full style.

Outdoor Rugs

Durable, UV-resistant designs that extend style and comfort to patios, decks, and porches.

Traditional Rugs

Classic patterns and timeless motifs inspired by centuries of heritage rug-making craft.

Modern & Contemporary

Clean lines, textured neutrals, and bold graphic statements for today's interiors.

Runners

Long-format rugs for hallways, kitchens, entryways, and narrow spaces — practical and beautiful.

Kids & Family Spaces

Fun, soft, and practical options for playrooms, nurseries, and shared living areas.

Brand Identity
Brand Colors
Approved Palette

Color system.

Primary Palette
Primary Black
#000000
Primary Teal
#00B2A9 · PMS 326C
Primary Navy
#023D42 · PMS 2217C
Off White
#F4F4F2 · PMS 179-1
Secondary Palette
Mint
#8FCBB8 · PMS 338CP
Green
#0D9B70 · PMS 7724C
Tomato
#EB664B · PMS 1665C
Peach
#FFA792 · PMS 925C
Tertiary & Gradient
Light Blue
#DDF1F4
Ivory
#F7F7F6
Blush
#FFE5DF
Brand Gradient
#0A5F6D → #009595
Typography
Approved Typefaces

Our type system.

Primary Typeface

Averta Standard
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Use for headings, UI, body text, and marketing copy.

Secondary Typeface

Inter Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Use for captions, data, footnotes, and supporting text.

Accent Typeface

Museo Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Use sparingly for editorial pull-quotes and accent moments.

Do Not Use

Avoid Extra Thin, Thin, Extra Bold, or Black weights of Averta. Avoid Inter Thin, Extra Light, Extra Bold, or Black. Avoid Museo Slab 100, 700, 900, or 1000 weights. Never use unapproved fonts or hand-lettering in brand communications.

Partnerships
Collaboration & Community

Connecting home, culture, and community.

Rugs.com brand partnerships bring our values into the world beyond the home — through sports sponsorships, lifestyle campaigns, creator collaborations, and community-driven activations.

Every partnership is built on shared values: comfort, beauty, and the conviction that great design belongs in every home.

Partnership Types
Sports Sponsorships Creator Collaborations Lifestyle Campaigns Community Activations Editorial Placements Trade & B2B
Media Contact

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