How deep is the pile on Soft Touch Shag rugs?

The collection has a plush shag pile of 1.5 inches, giving it a deep, soft feel underfoot.

What are these rugs made of?

Soft Touch Shag rugs are machine made in 100% polypropylene.

What sizes are available?

The collection comes in a range of sizes, from a small 2x3 accent up to a large 10x14.

How many designs are in the collection?

There are seven designs, including swirling abstracts, sweeping wave-like patterns, geometric lattice lines and solid shag.

What decor styles does this collection suit?

The designs are mainly modern with traditional touches, so they suit minimalist, modern boho, Moroccan-inspired and transitional rooms.

Soft Touch Shag Collection

Swirling abstracts, sweeping waves and sketched lattice in a plush, sink-in shag pile

The designs

7 designs

Alpenglow5 colorwaysSoft geometric stripes run through a plush shag pile, blending modern minimalism with a warm, transitional comfort.
Emberwood5 colorwaysA plush, deep shag with a softly textured abstract surface, made for cosy evenings and barefoot comfort in modern rooms.
Snowcrest4 colorwaysA plush, deep shag with a soft abstract pattern that brings cosy, sink in comfort and a calm modern look to any room.
Wintervale2 colorwaysAn allover abstract shag with no border and a deep, cloudlike pile that feels gentle and inviting with every step.
Firgrove2 colorwaysA soft abstract shag with a relaxed, modern texture that brings easy warmth to bedrooms and living rooms alike.
Ronan2 colorwaysA fringeless abstract shag with an allover pattern and a lush, cosy pile that sets a relaxed, fireside mood.
Kenton2 colorwaysA soft, plush shag with a deep, welcoming pile that adds snug comfort and easy texture to living spaces.

Soft Touch Shag is all about the first step onto it. A deep, plush pile of 1.5 inches gives every rug a cloud-soft surface that invites bare feet, slow mornings and long evenings stretched out on the floor.

Across seven designs, the pattern moves as softly as the pile feels. Some rugs swirl with painterly, ombre-like abstracts. Others sweep across the floor in layered, wave-like bands, and some keep it quiet with hand-drawn lattice lines on a calm field or simple, solid shag. Modern at heart with a nod to traditional and Moroccan-inspired geometry, the collection settles easily into minimalist, boho and transitional rooms.

Machine made in 100% polypropylene, the collection comes in a range of sizes and colorways, from a 2x3 accent beside the bed to a 10x14 that fills a family room. It works for a cozy bedroom retreat, a living room built for movie nights, or a kids' room where the floor is the favorite place to play.

Sink-in softness underfootA plush shag pile of 1.5 inches turns the floor into somewhere you actually want to sit, sprawl and stretch out. It brings instant warmth and coziness to bedrooms, living rooms and playrooms.
Pattern that moves like the pileSwirling abstracts, sweeping wave-like bands and sketched lattice lines give the deep texture a sense of motion, so the rug feels like art on the floor rather than just a soft surface.
Quiet or expressive, your callChoose a calm, minimalist lattice or a solid shag for a serene backdrop, or go for a bold abstract to anchor a room. Seven designs span modern, Moroccan-inspired and transitional moods.
Sizes from bedside to whole roomFrom a small 2x3 accent at the bedside or by the sofa to a generous 10x14 that grounds a full seating area, there is a size for every corner of the home.

The designs

Shop the Soft Touch Shag collection

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