How do I clean a jute rug?
First, it is important to note that while jute is very tough and durable, moisture and this natural fiber do not mix. These floor coverings should not be used in bathrooms, or outdoor conditions where they could be dampened. Mold, mildew, and potentially harmful bacteria may form once a jute rug has absorbed moisture.
A vacuum is typically the best option for cleaning a jute rug. With a vacuum, it would be best to reduce the suction power if possible. With the common upright vacuum, disengaging or removing the beater bar is necessary as brushing could damage natural fibers. A wet/dry vacuum (or a "shop vac") may be the best option for this cleaning.
Here are some options that may be considered:
Quick towel drying: For liquid spills, it is best to react quickly and absorb as much moisture as you can with a cloth or disposable towel. Liquids can permanently discolor a natural fiber rug and may even become harmful due to the potential for mold & bacteria growth.
Give it a shake: Smaller natural fiber rugs can be shaken, or hung over a railing and beaten with a broom or other blunt object. For larger natural fiber rugs, it is best to find a partner to help with the shaking, or to help hang it over a railing or large post.
Dry shampoo or baking soda: Sprinkling on some dry shampoo or baking soda may help to remove stains. Always test a small spot on the rug to ensure effectiveness and that the cleaner will not cause discoloration. After letting the dry powder sit for over 24 hours, vacuum the rug (preferably on both sides).